Last Updated: May 11, 2026
By registering for or using the Influenxio Platform, you acknowledge that you have read, understood, and agree to be bound by this Creator Master Services Agreement. If you do not agree, do not register or use the Platform.
This Creator Master Services Agreement (the “Agreement”) is entered into by and between Influenxio, LLC, a Delaware limited liability company (“Company”) and you (“Creator”, “you” or “your”), in connection with your participation in marketing campaigns (“Campaign(s)”) for advertisers (“Brand(s)”) made available through the Influenxio platform (“Platform”).
“Channel” means Creator’s social media account(s) connected to the Platform on which Campaign Deliverables are published and must remain publicly available during the Live Period.
“Deliverables” means all posts, images, voice files, videos, recordings, content, captions, and any other services created or generated by Creator or Company in connection with a Campaign, including through the use of artificial intelligence tools, as specified on the Platform.
“Live Period” means the period during which Deliverables must remain publicly available on the Channel, as specified for each Campaign on the Platform.
Company may, but is not obligated to, send Campaign invitations to Creator. To participate in any Campaign, Creator must register and maintain an active account on the Platform. The details of each Campaign, including the required Deliverables, Channel, post date, Live Period, and compensation (“Fee”), will be available on the Platform. For each Campaign, Company will generate an initial draft of the Campaign Deliverables using Company’s proprietary artificial intelligence tools, based on: (a) materials provided, authorized or uploaded to the Platform by Creator, including photos, likeness, voice, videos, prior content, profile information, stylistic references, prior posts and captions, and publicly available content from Creator’s connected social media accounts (“Creator Materials”); and (b) materials, assets, and campaign instructions provided by Brands, including product information, logos, images, claims, messaging, and campaign guidelines (“Brand Materials”). The initial draft of the Campaign Deliverables generated by Company may include suggested captions, image compositions, layouts, and post structures. Creator will then review the draft Deliverables and shall have full editing capability, including the ability to rewrite captions in Creator’s own voice, adjust or select visuals, add personal anecdotes, and make other modifications prior to publication (“Creator Modifications”), subject to the Campaign requirements and this Agreement. Creator will act as a co-creator of the Deliverables by exercising creative judgment over the final published version.
Creator will publish the Deliverables on the Channel through the Platform, in accordance with the Campaign requirements, all applicable laws, rules, and regulations, applicable social media platform and Channel terms, and all requirements regarding the disclosure of paid advertising pursuant to the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising (16 CFR Part 255) (“FTC’s Guides”) and the disclosure of AI-generated or AI-assisted content. Creator shall, at the time of publication, enable any paid partnership, paid promotion, or paid advertising label or toggle made available by the applicable Channel platform, as well as any AI-generated content toggle or label made available by the applicable Channel platform. Creator shall not remove, obscure, or circumvent any paid advertising or AI-content labels or disclosures applied by Company or the applicable platform. Creator shall not publish content that represents or implies a personal experience with, or use of, a product or service that Creator did not actually have or perform, in violation of the FTC’s Guides. Where any Deliverable or caption could reasonably convey to a viewer that Creator personally used or experienced a product or service, Creator shall include a clear and conspicuous disclosure correcting that impression, consistent with the FTC’s Guides. The Fee is contingent on Creator publishing the Deliverables on the Channel and maintaining them as publicly available for the full duration of the Live Period. Subject to Section 11, no Fee will be owed for any Deliverable that is removed, made private, or otherwise rendered inaccessible prior to expiration of the Live Period, regardless of the reason for removal. Company will pay the Fee to Creator net thirty (30) days following successful completion of the Live Period, unless otherwise stated in the Campaign or on the Platform.
Company may, at any time and for any reason or no reason, require Creator to remove any Deliverables from the Channel, and Creator shall comply with such request within twenty-four (24) hours of receipt. Alternatively, Company may remove the Deliverables from the Channel on Creator’s behalf.
Subject to Section 4(c), unless otherwise stated in the Campaign on the Platform, all Deliverables and Creator Materials (collectively, the “Content”) shall be owned by Creator to the maximum extent permitted under applicable law. Creator hereby grants Company and Brand a non-exclusive, royalty-free license to use the Content as inputs for AI content generation and the production of Deliverables, to improve content relevance within the Platform, and for the other purposes set forth in this Agreement.
Company or Brand, as applicable, shall own and retain all right, title and interest in and to any Brand Materials, trademarks, trade names, service marks, logos, artwork, materials, talking points, campaign briefs, designs, copy or other intellectual property provided by Company or Brand, respectively (collectively, “Company and Brand IP”). In connection with the Deliverables, Company and Brand grant Creator a limited, royalty-free license to use the Company and Brand IP solely in connection with publishing the Campaign Deliverables. Creator shall not have any interest in or right to use any Company and Brand IP except for any limited right of usage in connection with the Deliverables solely in accordance with this Agreement. Without limiting the foregoing, Creator shall not claim any right in or attempt to challenge the validity of any of the Company and Brand IP.
Notwithstanding anything herein to the contrary, where a Campaign expressly designates the Deliverables as “works made for hire,” all Deliverables created in connection with such Campaign, including without limitation videos, photographs, images, audio recordings, written materials, raw footage, edited files, project files, (collectively, “Work-for-Hire Content”), shall be deemed a “work made for hire” under applicable copyright law, with Brand deemed the author and exclusive owner thereof, to the maximum extent permitted under applicable law, upon full payment of all applicable Campaign Fees. To the extent that any such Work-for-Hire Content is not deemed a work made for hire or otherwise capable of ownership as a matter of law, the applicable Creator shall be deemed to have irrevocably assigned to Brand all right, title, and interest in and to such Work-for-Hire Content, including all intellectual property rights therein, effective upon full payment. Brand shall have the exclusive, perpetual, worldwide, royalty-free right to use, reproduce, distribute, display, perform, modify, create derivative works from, and otherwise exploit the Work-for-Hire Content, in any media now known or hereafter devised, for any lawful purpose, including advertising, marketing, promotion, and commercial use.
Except where Deliverables are expressly designated as Work-for-Hire Content pursuant to Section 4(c), Creator hereby grants Company and Brand a non-exclusive, worldwide, fully paid, limited license to use, reproduce, display, transmit, distribute, repost, and otherwise exploit the Deliverables for marketing, promotional, and advertising purposes during the applicable Usage Term(s) (as defined below), including the following rights:
During the Organic Usage Term (as defined below), Company and Brand may:
During the Paid Advertising Term (as defined below), Company and Brand may additionally:
“Organic Usage Term” means one (1) year from the first date of use by Company or Brand.
“Paid Advertising Term” means three (3) months from the first date the Deliverables are used in paid media by Company or Brand.
The Paid Advertising Term may be extended by mutual agreement between Brand and Creator through the Platform, subject to payment of an additional usage fee. The Organic Usage Term and the Paid Advertising Term, as may be extended, are collectively referred to as the “Usage Term.”
The license includes (a) the right to create derivative works solely to the extent necessary to exercise the rights granted above; and (b) the right to sublicense the Deliverables to Company’s/Brand’s affiliates, subcontractors, or media agencies solely as required to exercise the rights granted above. After the Usage Term, subject to Section 4(a), Company and Brand shall not (i) use or reference Creator’s name, image, likeness, voice, or trademarks, or (ii) use, distribute, or exploit the Deliverables without Creator’s prior written approval; provided, however, that Company and Brand will not be required to remove any Deliverables or Content reposted and/or shared to Company’s and Brand’s social media channels during the Usage Term and such Content may remain publicly available in perpetuity. Company and Brand may also use the Content internally, in case studies, brand presentations and award submissions in perpetuity.
During the Live Period, Creator shall not enter into any Campaign, act as a spokesperson for, promote, endorse, or perform services for any product or service that competes with the product or service featured in the applicable Campaign. Unless otherwise specified in the Campaign, exclusivity applies at the product category level. For illustrative purposes only, if Creator promotes a L’Oréal foundation in a Campaign, Creator may not participate in a campaign for competing foundation products (such as Maybelline or MAC foundations) during the Live Period, but may promote non-competing beauty products (such as mascara or lipstick), including from competing Brands.
Creator represents and warrants that: (i) Creator has all rights, licenses, consents, and permissions necessary to grant the rights in the Creator Materials and any AI-generated derivatives thereof as contemplated herein; (ii) the Creator Materials and Creator Modifications are original to Creator or properly licensed, and do not infringe, misappropriate, or otherwise violate any copyright, trademark, patent, right of publicity, right of privacy, or other proprietary or contractual right of any third party; (iii) the Creator Materials, Creator Modifications, and any Content elements supplied directly by Creator (excluding any Company and Brand IP or other materials incorporated, generated, or modified by Company or Brand), will not contain unlawful material, defamatory content, or material that promotes illegal activity, predation of minors, or dangerous conduct; (iv) Creator will not submit plagiarized or unauthorized third-party content or Creator Modifications; (v) to the extent any Deliverable reflects Creator’s personal opinion, endorsement, or experience, such statements (excluding Company or Brand supplied or generated content) will reflect Creator’s honest views and actual experience with the product or service, and Creator will not represent personal use or experience that did not occur; (vi) Creator has not and will not artificially generate or manipulate followers, impressions, clicks, likes, comments, views, or other engagement metrics, including through purchased engagement, bots, scripts, automated tools, or other deceptive practices; (vii) Creator’s performance of the Deliverables and all obligations under this Agreement will comply with all Campaign requirements, compliance guidelines, and Platform instructions provided by Company; (viii) Creator is at least 18 years of age; and (ix) Creator will comply with all applicable laws, rules, and regulations in connection with participation in Campaigns, use of the Platform, Creator Modifications, and publishing the Deliverables, including applicable social media platform and Channel terms and all requirements regarding the disclosure of paid advertising disclosure and the disclosure of AI-generated or AI-assisted content under the FTC’s Guides. Without limiting the foregoing, Creator’s obligations regarding publication, disclosures, and labeling are set forth in Section 2 (Publication), which is incorporated herein by reference.
Creator shall defend, indemnify, and hold harmless Company, Brand, and their respective affiliates, subsidiaries, parent companies, and their respective officers, directors, employees, business partners, and agents (collectively, the “Brand Entities”) from and against any and all third-party claims, demands, damages, losses, liabilities, judgments, settlements, costs, and expenses (including reasonable outside attorneys’ fees) (collectively, “Claims”) arising out of or relating to: (i) Creator’s breach of this Agreement or any representation or warranty made by Creator; (ii) Creator’s negligence, willful misconduct, or violation of applicable law; (iii) the Creator Materials or Creator Modifications supplied or authorized by Creator, including any third-party content, music, likenesses, data, or other materials not provided by Company or Brand; (iv) Creator’s independent use of AI tools, software, or data sources not provided or directed by Company that infringe third-party intellectual property rights or violate data privacy or publicity rights; or (v) any other acts or omissions of Creator in connection with performance under this Agreement.
Except with respect to the indemnification obligations, neither party nor the Brand Entities shall be liable to the other or any third party for any indirect, incidental, special, consequential, or exemplary damages arising out of or relating to this Agreement, whether based in contract, tort (including negligence), strict liability, or any other legal or equitable theory, even if advised of the possibility of such damages. Subject to the indemnification obligations, in no event will either party’s or Brand Entities’ liability arising out of or in connection with this Agreement exceed the Fee paid by Company to Creator for the Deliverable under which the liability arose. The Platform, Campaigns, Brand Materials, and all related technology, content, and Deliverables are provided “as is” and “as available,” without warranties of any kind, whether express, implied, statutory, or otherwise. To the maximum extent permitted by applicable law, Company disclaims all warranties, including any implied warranties of merchantability, fitness for a particular purpose, title, non-infringement, accuracy, reliability, or availability. Company does not warrant that the Platform will be uninterrupted, error-free, secure, or free from harmful components, or that any Campaign, Deliverable, or result will achieve any particular performance, engagement, or commercial outcome.
Creator’s relationship with Company is that of an independent contractor and Creator agrees that as an independent contractor, it will not be considered an employee of Company for any purpose, including tax obligations, and will not be eligible to participate in any of Company’s medical, benefit or health plans. Creator shall be responsible for any federal or state withholdings, taxes, and/or other fees due on or in connection with such total compensation payable hereunder.
“Confidential Information” shall mean all information, excluding information available from the public domain, disclosed by Company or Brand to Creator related to a Campaign, the Platform or the current, future, and proposed business, products, and services of Company or Brand. Unless authorized by Company, Creator agrees to hold all Confidential Information in strict confidence, not to disclose Confidential Information to any third parties, and to use Confidential Information solely for the purpose of fulfilling its obligations under this Agreement. Creator agrees not to make any disparaging, negative or malicious statements about Company, Brand or Brand Entities, or any of their products, businesses and activities.
Creator acknowledges and agrees that, unless required by applicable law, Creator is not covered under any Company or Brand insurance policy. Creator will be liable for any and all loss, injury, and damage to persons and equipment caused by the acts or omissions of Creator.
Company or Brand may cancel any Campaign or Deliverable, or remove Creator from participation in any Campaign, at any time and for any reason or no reason. If a Campaign or Deliverable is canceled before a Deliverable is published on the Channel, no Fee will be owed for the canceled Campaign or Deliverable. If a Campaign or Deliverable is canceled by Company or Brand after a Deliverable is published on the Channel, and such cancellation is not due to a breach by Creator, the entire Fee will be owed for the published Deliverable(s). Company may terminate this Agreement or suspend or remove Creator’s access to the Platform at any time, for any reason or no reason.
The rights and obligations contained in Sections 4 (“Intellectual Property Rights”), 7 (“Representations and Warranties; Indemnity; Limitation of Liability”), 9 (“Confidential Information; Non-Disparagement”), 12 (“Survival”), 13 (“Arbitration”), and 14 (“Miscellaneous”) will survive any termination or expiration of this Agreement.
Any dispute, claim or controversy arising out of or relating to this Agreement or the breach, termination, enforcement, interpretation or validity thereof, shall be determined by arbitration in San Francisco County, California before one arbitrator. The arbitration shall be administered by the American Arbitration Association (“AAA”) pursuant to its Commercial Arbitration Rules. Each of the parties shall pay for its own costs and attorneys’ fees provided that, in addition to any other relief awarded or granted by the arbitrator, the prevailing party as determined by the arbitrator will be entitled to recover its costs and expenses of arbitration, including attorneys’ fees and costs. Other arbitration costs, including administrative fees and fees for records and transcripts, shall be borne equally by the parties. The arbitrator shall prepare in writing and provide to the parties an award including factual findings and the reasons on which the arbitrator’s decision is based. Company will have the right to seek a review of the award for confirmation, correction or vacatur in a court of competent jurisdiction in California. Judgment on the award may be entered in any court having jurisdiction.
Creator may not subcontract or otherwise delegate Creator’s obligations under this Agreement without Company’s prior written consent. Subject to the foregoing, this Agreement shall benefit and bind the parties’ successors and permitted assigns. This Agreement shall be governed in all respects by the laws of the State of California and Creator agrees that unless otherwise indicated by Company any action arising from or relating to this Agreement shall be brought exclusively in a state or federal court located in San Francisco, California. Should any provisions of this Agreement be held by a court of law to be illegal, invalid, or unenforceable, the legality, validity and enforceability of the remaining provisions of this Agreement shall not be affected or impaired thereby. The waiver by either party of a breach of any provision of this Agreement by the other party shall not operate or be construed as a waiver of any other or subsequent breach by the other party. This Agreement constitutes the entire agreement between the parties relating to this subject matter and supersedes all prior or contemporaneous oral or written agreements concerning such subject matter. Company may update or modify this Agreement at any time by posting the revised Agreement on the Platform. Company will make reasonable efforts to notify Creator of material changes, including by posting a notice on the Platform or sending an email to Creator’s registered address. Creator’s continued use of the Platform or participation in any Campaign following the effective date of any such update constitutes Creator’s acceptance of the revised Agreement. If Creator does not agree to the updated Agreement, Creator must cease using the Platform.